Blog
Our Latest News And Trends
05 October 2026
Seasonal campaigns: the Moon Partners view
Seasonal campaigns have always been a challenge of their own for marketing teams: a narrow window of opportunity, fierce competition for the user's attention, and creatives that go stale within days. It's a telling example of how fast the rules of the game change, even with a theme that comes back every year. Moon Partners decided to share what preparing for campaigns like these looks like today from the agency side: where the work starts with clients and teams, which mechanics actually deliver results, where conversion most often gets lost, and what has changed in the approach to creatives over the last few years.
Traffic
Trends
22 September 2026
Your winning campaign is already dying. What gives media buying teams an edge in 2026?
The affiliate and media buying market has changed significantly over the last few years. Offers, traffic sources, creatives and tools are becoming increasingly accessible. At the same time, platforms and algorithms are changing faster, making it harder for any single winning approach to remain effective for long. So what actually gives a team an advantage in 2026? Is it still about finding the right combination — or is the real advantage the ability to learn, adapt and move on faster? To look at this from both sides of the industry, we asked Nazar, CBDO at Trident, and Maksym, Head of Affiliates at Moon Partners, the same five questions. Here is what they had to say.
Events
Trends
11 September 2026
SBC Summit Lisbon 2026: What to Expect, Where to Explore, and How to Network Like a Pro
Every autumn, the iGaming and sports betting world packs its bags and heads to one city: Lisbon. SBC Summit has become the industry's unofficial homecoming — the single...
Trends
04 September 2026
Conference Isn’t a Trip. It’s an Investment: Prep Checklist for Affiliate, PR, and SMM Teams
It is a checklist worth going through together: the affiliate manager, the PR manager, and the SMM specialist, because their jobs at a conference constantly overlap.
28 August 2026
How to make collaborations work?
Collaborations have become something of a trend lately. Teams from adjacent spaces are putting out promos together...
Traffic
19 August 2026
Trust in PPC: what affiliate programs and PPC teams expect from each other
Trust is the foundation of any working relationship, and in performance marketing doubly so, because everything here changes on the fly, and in that kind of turbulence it's especially...